Interview: Red Energy Promotions

Troy Maxwell, the managing director of Red Energy promotions recently shared his experience in building a national franchise from the ground up.

In 2004  the internet was really starting to impact upon a business’s ability to reach their target clients through mainstream media. With the mass exodus to online promotions, Red Energy Promotions recognised that the touch and feel of branded and promotional products would be even more appealing.  Based on this the original bricks & mortar showroom concept, Red Energy Promotions was born… They’ve been growing from strength to strength ever since.

Tell us about your business and where it started?

Red Energy Promotions started in 2004, when the original founders saw a demand in the referral and client appreciation space. We have grown to over 40 staff, in 2 countries since then.

We have access to a vast global production network providing promotional products, corporate gifts, clothing, headwear, uniforms, workwear and printing and signage. This allows us to source products suited to any type of campaign.

This includes; gift with purchase, retail product design, custom created promotional material and packaging and so much more.

The entire team works with each client to determine what products will best suit the objectives and customise them to fit those exact needs. With three decades of experience and measurable success behind us, we’ve got the know-how to bring your brand to life.

We are now in our 15th Year, and have been trusted by and had the honour of partnering with over 35,000 Local and National Brands.

Red Energy Promotions has the know-how and the proven success to be the Brand Behind your Brand.

Give us your WHY?

To provide innovative and creative branding ideas that inspire our clients, so that together we can successfully build their enterprise.

We move mountains to make this happen for our clients.

What are your goals for the future?

To give more time to causes that are close to my heart.


Favourite holiday destination?

This would definitely be Hawaii, especially the North Shore.

Favourite local restaurant?

Peregian Beach Hotel on the regular and Bistro C for the Special Occasion.

Favourite musician or artist?

Love to relax to a good 90’s R and B mix

Leave us with some words of inspiration. What is your favourite quote?

“Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity.” -Einstein


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